Global Golf’s business model is comprised of its core business, which are large stock orders from America used for corporate golf days, and branded apparel/headwear for golf clubs throughout South Africa. And their retail division, which has shown tremendous growth, selling upmarket apparel that is well-presented, fashionable and functional. Owning 20 on-course high-end retail shops around the country, they have made the selling of logo’d goods a specialized and profitable business.
Clovelly Country Club
Durban Country Club
Erinvale Golf Estate
Fancourt Hotel & Country Estate
Gary Player Country Club
Kingswood Golf Estate
Links at Fancourt
Lost City Golf Club
Mount Edgecombe Country Club
Parkview Golf Club
Pinnacle Point Beach & Golf Resort
Randpark Golf Club
Rondebosch Golf Club
Steenberg Golf Club
Zimbali Golf Club
Employing over 100 staff members, the company’s strategy has been focused on lifestyle and golf apparel, predominantly knit and woven shirts, trousers, jackets, sweaters, luggage and headwear.
But it is in logo’d headgear and accessories that Global Golf dominate the South African market, made possible by the acquisition of the Ahead licence a few years ago. Ahead is the premium headwear brand in America with an 80 percent share of the logo’d market. With two in-house embroidery machines – each costing R400 000 – Global are able to choose from 600 different colour and style options. And that’s just for caps and visors.
Economic Empowerment deal is necessary to maintain their market share. “We have five different options to consider, and by the end of the year we hope to have found the right person to join us,” says Perrins. “Global Golf needs to reflect the country we operate in, and conform to the government’s BEE requirements.”
Vision and Mission
Our vision serves as the guiding philosophy for our business. It is how we see the relationship between our business, customers, suppliers and family of staff. This dynamic mix describes what we need to accomplish in order to continue achieving sustainable quality growth.
People: Attract, retain and develop a best-of-breed culture, thus creating a great place to work where people are inspired to achieve their personal best in and out of the work environment.
Products: Bring to our customers and markets a portfolio of the finest golf apparel, merchandise and related services.
Partners: Develop close working partnerships with suppliers in our respective business units, ensuring value throughout the supply chain network.
Country: Be a responsible corporate organisation within Southern Africa that makes a difference by engaging in specific initiatives in the golf industry.
Our mission translates our vision into a tangible set of deliverable goals, by which we conduct our business. It can be categorized as follows:
To bring the latest technology and innovative designs to our clients.
To create a brand with intrinsic operating value and principles that all parties recognize and identify with.
To create tangible value for all that come into contact with the global brand.
To deliver the aforementioned efficiently, with a firm focus on providing exceptional service.