The Ernie Els Collection was launched in South Africa and went into stores early January 2013. Every store presented with the product was immediately impressed. The product sell-through has proven to be some of the best we have seen in any brand this year. There are 50 stores in South Africa carrying the Ernie Els collection.
As an exceptionally proud South African, it was important for Ernie Els to have a South African-made collection that characterized his personal taste in quality and style. In a beautiful and diverse African country it has always been important for Ernie to be creating opportunity and giving back to the community that he grew up in and loves so fondly.
The garments are currently all manufactured in South Africa, but there are plans to develop a global footprint in years to come.
ABOUT THE ERNIE ELS COLLECTION
The Ernie Els Collection is built around soft colours with a more conservative, distinguished look. The line offers a luxurious feel with a slight sheen to the fabric.
Having built a successful golf course design business over the last decade and more, his “home bases”, The Els Clubs and the Ernie Els designed golf courses are a priority of Ernie’s. The Els Club at Copperleaf in Johannesburg and Oubaai in George were some of the first outlets to stock the Ernie Els Collection, followed closely by The Els Club Dubai and Anahita in Mauritius.
As part of the global plan, Ernie has expressed specific interest in featuring the Ernie Els Collection at PGA Tour and USGA events as well as to corporate partners.